About Alternative

Alternative Rock essentially serves as an umbrella term for underground music that has emerged in the wake of punk rock since the mid-1980s. Throughout much of its history, alternative rock has been largely defined by its rejection of the commercialism of mainstream culture, although this could be contested ever since some of the major alternative artists have achieved mainstream success or co-opted with the major labels from the 1990s onwards. Alternative bands during the 1980s generally played in small clubs, recorded for indie labels, and spread their popularity through word of mouth. Alternative Rock lyrics tend to address topics of social concern, such as drug use, depression, suicide, and environmentalism. 

"Alternative music is music that hasn't yet achieved a mainstream audience, Alternative isn't new wave any more, it's a disposition of mind. Alternative music is any kind of music that has the potential to reach a wider audience. It also has real strength, real quality, real excitement, and it has to be socially significant, as opposed to Whitney Houston, which is pablum."

—Mark Josephson, Executive Director of the New Music Seminar 

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